Fractional CMO and go-to-market strategy for growth-stage B2B companies in CleanTech, Health & Wellbeing, and Impact.
I'm Andrea Hoymann. I help companies find the signal in their market, shape it into strategy, and build the momentum that compounds.
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Most growing companies don't have a marketing problem. They have a leadership gap. The strategy is there in fragments: in a founder's gut instinct, a campaign that worked once, a sales team that knows exactly what customers need but can't quite articulate it or turn it into a scalable process.
What's missing is someone who can find the signal in all of that, shape it into a clear direction, and build the systems that turn good strategy into compounding results.
That's the work I do. I'm a fractional CMO with 16 years in B2B marketing across media, startups, and agencies. I started in journalism, which gave me a habit I've never shaken: check the evidence before you commit to the story.
I believe the best marketing is both creative and rigorous, both brand and performance, both long-game and commercially accountable.
Strategic marketing leadership embedded in your team, without the full-time hire. I work alongside founders and senior leaders to set direction, align teams, and make sure your marketing function is building toward something meaningful.
Whether you're launching into a new market, repositioning, or trying to make sense of a pipeline that's gone quiet, I'll help you build a go-to-market strategy grounded in evidence and designed for your specific growth stage.
Campaigns that earn attention because they deserve it. I develop campaign strategies that connect brand positioning to measurable commercial outcomes, then stay close enough to ensure execution doesn't drift from the plan.
Technology should serve your strategy. I start with your people and processes, then design your stack around how your team actually works. Deep expertise in HubSpot and a track record of helping companies get genuine value from what they already have.
AI is most powerful when your team understands how to think with it. I help marketing teams build a co-intelligence mindset: understanding where AI amplifies human judgment, where it falls short, and how to build processes that improve over time.
For marketing leaders and teams navigating growth, career transitions, or the gap between where they are and where they need to be. Practical, experience-led guidance grounded in real campaigns and real decisions.
The energy transition is a commercial conversation as much as a policy one. I work with CleanTech companies navigating the gap between deep technical capability and the market positioning needed to win contracts, attract investment, and build lasting customer relationships.
Health and wellbeing brands operate under scrutiny that most sectors don't face. Claims need to be defensible. Messaging needs to build trust before it builds pipeline. I help develop strategies that respect the complexity while still driving measurable growth.
Mission-driven organisations face a particular tension: the need to grow sustainably while staying true to their purpose. I help you build marketing systems that serve both your mission and your commercial reality. Because those goals belong together.
I have had the privilege of engaging Andrea to support our business for well over a decade, across several large website, digital and brand strategy projects. I have found her to be an exceptional marketing leader. Andrea combines strategic clarity with practical execution and has deep expertise in B2B marketing and go-to-market strategy. She patiently simplifies the complex and is always focussed on what truly drives results. She leads with empathy, communicates clearly, and keeps teams aligned and moving forward, even during highly complex project environments.
Andrea oversaw all campaigns and guided our go-to-market thinking end to end. She consistently brought relevant, timely insights into brand positioning, audience strategy, and execution. Her strategic leadership and hands-on support across planning, delivery, and enablement made her a real asset to our business.
Andrea has been instrumental in driving the planning, strategy, and implementation of our marketing activities. Her strategic mindset, collaborative approach, and ability to turn ideas into measurable outcomes consistently elevated our work. Andrea is highly skilled, dependable, proactive, and a genuine pleasure to partner with.
If you're a growing B2B company that needs strategic marketing leadership but isn't ready for a full-time hire, I'd like to hear from you. Same if you've got a team that's doing the work but missing the direction.
No pitch decks. No pressure.